What Are Cookies?
Cookies are small text files stored on your device (computer, phone, or tablet) when you visit our website. They are widely used to enhance user experience, remember preferences, and analyse website traffic. Cookies are essential to modern web functionality — they allow websites to recognise you, maintain your session, and provide personalised content.
Cookies are typically categorised by duration (session cookies, which expire when you close your browser, and persistent cookies, which remain on your device for a set period) and by purpose (essential, analytics, marketing, and preference cookies).
Types of Cookies We Use
Essential Cookies: These are required for the website to function correctly. They enable core functionality such as site navigation, checkout processes, and account access. Without these cookies, the website may not work properly.
Analytics Cookies: We use analytics cookies (provided by services like Google Analytics) to understand how visitors use our website. These cookies collect anonymised data on pages visited, time spent, and user behaviour. This helps us improve our service and user experience.
Marketing Cookies: Marketing cookies may be used to deliver personalised advertisements and track campaign performance. These cookies help us understand which promotions resonate with you.
Preference Cookies: These cookies remember your settings and preferences, such as your chosen currency, language, and newsletter subscription status.
Essential Cookies
Essential cookies are necessary for site operation. They include:
- Session ID: Maintains your login session and shopping cart.
- Security Tokens: Protects against cross-site request forgery (CSRF) attacks.
- Cookie Consent: Remembers your cookie preference choices.
- Load Balancing: Distributes traffic across our servers for optimal performance.
You cannot disable essential cookies without breaking core website functionality.
Analytics and Advertising Cookies
We use Google Analytics to track user interactions and understand traffic patterns. This helps us optimise page performance and identify popular content. Google Analytics cookies store anonymised data such as pages visited, time on page, and referral source. Google may use this data to serve personalised advertisements across other websites (Google Ads).
We may also use retargeting cookies to show you relevant ads on other platforms if you've visited our site. These cookies help us reach interested audiences and measure advertising effectiveness.
You can opt out of Google Analytics tracking by using the Google Analytics opt-out browser extension. For retargeting opt-outs, visit the Network Advertising Initiative.
Managing Your Cookie Preferences
Via Our Cookie Banner: When you first visit our site, a cookie consent banner appears. You can choose to:
- Accept all cookies
- Reject optional cookies (keep only essential)
- Customise your preferences by category
Via Your Browser: Most browsers allow you to manage cookies through settings. You can delete cookies, block new cookies, or receive notifications when cookies are set. Browser settings vary — consult your browser's help documentation for instructions. Note that disabling essential cookies may affect website functionality.
Via Third-Party Tools: You can opt out of analytics and targeted advertising through industry opt-out tools such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
Withdrawal of Consent: You may withdraw your cookie consent at any time by clicking the cookie management link in the footer of our website or by clearing your cookies and visiting our site again.
Policy Updates
We may update this Cookie Policy periodically to reflect changes in technology, applicable law, or our practices. The “Last updated” date at the top of this policy indicates when it was last modified. Significant changes will be communicated via email to users who have opted into marketing communications, or via a prominent notice on our website. Your continued use of the website following any updates constitutes your acceptance of the new policy.
If you have questions about our cookie practices or this policy, please contact us at privacy@rainbowelmmeadow.com.